SMS for Marketing / SMS for Lead Generation Benefits It allows sending messages to large number of target consumers. It has a Unique Feature in which we can broadcast SMS through branded sender id to all GSM numbers Say message with sender id “Company Name”. It can be more dynamic by using a Personalization tool for each customer e.g. Dear <name>, your <policy number>, premium of <amount>, request you to pay the same by <date>. Used for Alerts, notifications, promotion, new launches, reminders, updates, voting, registration, enquiring. Availability of demographic segregated customer database engine   Pull SMS (Short code-Two Way Solution) Benefits Immediate: 'Brand in hand' and Nationwide reach. 'Spontaneity effect' - Many customers either will respond immediately to an ad, or tell themselves that they will "get to it later." Later seldom comes and they never end up contacting you. With SMS Keyword, customers are spontaneously reaching you 24/7. Return calls at your convenience. Rapidly acquire your own mobile phone customer database. Track response of your ad campaigns in different geographic regions. It allows the customer to be in touch with the enterprise through a SHORT CODE. This tool enables the brand to have its personalized key word say - send “Company sender ID” to 5XXXX It can also be used for various FMCG products to run lucky Draw, increase Database, Discount Coupons, interactive contests, etc. SMS backed by voice (Auto-Dialer) Auto- Dialer can be used for as reminder calls, promotional calls, recharge accounts, etc. The keywords can be configured to trigger a specific service call to the customer. Alternatively, client can utilize an auto-dialer application to send out auto calls to customers for promotions, etc. Benefits Can be used to deliver relevant product information without having to engage in a full conversion. Send your own recorded voice in natural expression Real time lead generation and conversion: Only interested customers send SMS to trigger out dial call and thus higher chances of instant sales closure. Add a personal dimension to messaging Phone/ language independent coz typing some language can be very difficult Easier to use messaging service for remote area where people cannot read or write to send and receive messages using their mobiles. WAP (Wireless Application Protocol) WAP is a specification for a set of communication protocols to standardize the way that wireless devices, such as cellular telephones and radio transceivers, can be used for Internet access, including e-mail, the World Wide Web, newsgroups, and instant messaging. Benefits WAP is the future mobile marketing coz number of mobile handset exceeds number of PC. You can create communities for your brand You can put audio and video content WAP site helps to generate profiled leads Helps brands to showcase new products and promotions We provide marketing opportunities around a diverse audience of mobile consumers We provide demographic profiling household income, gender, location, age, consumption patterns through our data engine Very effective tool to increase basket size of purchase Tracking device helps understand customer behavior pattern We customize our product according to client requirements in terms of cost-per-click (CPC, CPL, CPA, ROI)