Video RBT:
The RBT market is an extension of the ring tones market that approximates 1.5 billion dollars. Ring back tones are the sound signals heard by a caller before the called party answers the call. Traditionally ring back tones consisted of dull ringing or beeping signals. Today, the ring back tones market offers the opportunity for personalization and self-expression to fashionable young customers by providing them with the ability to select their own RBT’s.

RB Video extends this service even further by offering subscribers the ability to display video contents on the screen of the calling party mobile phone. This service has generated an unprecedented positive response from users who are opening their wallets to purchase the latest trendy ring back tones videos and has proven to be a great means for fostering user loyalty and preventing churn.

RBV offers the following features:
- Multiple RBV assignment: A subscriber can assign different RBV’s to different callers or different caller-groups.
- Straightforward and simple creation of personal VBT.
- Large selection of video sources for VBT creation.

Mobile Video Dating:
For network operators and dating service providers enables them to tap into the growing success and surge of popularity that Video dating services receive on the Internet. Our video dating service can generate new revenue from users who regard mobile video dating as a better alternative to the more conventional online dating services. Being able to view their potential partners live on video through their mobile phone screens offers an attractive and flexible solution for many who prefer using their handset to using a computer.

Video SMS:
Video SMS is the innovative, interactive and fun way to send Video messages on mobile phones. It’s a great new way to express yourself as it allows you to share special or fun moments that can’t be described with words alone. Video SMS allows you to capture the sound and the motion of those “larger than life” moments as it happens and also empowers you with the ability to share your moments spontaneously and instantly.

Video Greetings:
A video greeting from Planet41 is an exciting service that lets subscribers share their emotions, no matter what the occasion or time. It’s value added service that promises significant revenues for 3G operators. Taking mobile video entertainment in to new levels, Video Greetings enables users to select unique “Video Greetings/Messages” that can convey an array of emotions, from Love to Hate, or even a simple wish, or even select a song that conveys how they feel. Video Greetings is all about fun... It’s all about emotions...

Video service Delivery Platform:
The arrival of 3G networks worldwide is enabling an opportunity for mobile operators to open up new revenues stream and increase subscriber adoption rates by delivering unique and innovative applications and services. These new services include real-time multimedia applications such as video messaging, video streaming, video chat, and video conferencing.
Mobile operators who understand the inherent challenges of deploying high-bandwidth, low latency video applications with service quality in a 3G network realize that they need to incorporate a solution that supports 3G-324M. 3G-324M- enabled networks allow mobile operators to deploy high quality, real time conversational video applications over a circuit-switched protocol, while deploying other services such as web based applications over the IP network.

The Video VSDP:
Is geared toward mobile operators to deploy carrier-grade, scalable, and cost effective video gateway interfaces between 3G-324M and IP networks. The VSPD supports real-time bidirectional streaming of video sessions between 3G-324M enabled mobile phones and multiple IP based mobile video applications. Operators can offer visual communications services between mobile users and any IP video end-point situated anywhere in the world.

Video Conferencing:
Despite the importance of video conferencing to business life it was not until the advent of 3G networks that this service could take its proper place in the catalogues of mobile operators. As 3G networks spread, statistics shows a gradual and steady increase in revenue generated from mobile video conferencing. The ability to conduct life-like meetings through the handset screen has a tremendous impact on business productivity and business culture - so much so that video conferencing is widely regarded as the most prominent business service to be provided over 3G mobile networks.
Mobile Video conferencing solution offers a simple automatic mechanism to arrange and conduct video conference calls. All you have to do is dial the Video Conference service number and select the conference call attendees from your phone book. Then, you can either perform the call immediately or schedule the call. At the designated time the system either calls the attendees directly, or sends them an SMS requesting them to call a specified number. During the call there are several options; you can add further attendees to the call, attendees can be muted, and there is an option to instruct the service to record the call. A link to the recorded call file will be then sent to your e-mail address.

Video IVR (IVVR) M‐Banking Service:
With the advent of mobile video and 3G networks, Interactive Voice & Video Response (IVVR) technology has become the most plausible solution to serve as the technological base for next generation mobile banking. For the last several years, our company and its partners have gained substantial experience and expertise in developing, implementing and deploying IVVR platforms and applications. Today, this unique knowledge and knowhow enable us to provide the best M‐Banking platform available to date with regard to simplicity of use, security, interoperability and reliability.
In IVVR mobile banking the subscriber is only required to make a simple video call. There is no need to download an application or to type a URL address. The bank's welcome message is displayed together with the visual interactive menus, activated either by the handset keys or by the subscriber's voice. Interactive video menus with quick response times, immediate feedback and fluid interactivity, provide the users with a simple and enjoyable banking experience.

3G GamePlay:
Gameplay is an entertainment service that enables the subscribers to engage in Multi-Player Games via video calls using their 3G enabled handsets. The subscribers can either challenge the others by making an inbound video call to the system or they can play Single Player games with the system (again by making a video call) whilst ensuring the privacy of the subscribers with user profiles rather than disclosing the numbers and other personal information of the subscribers. The Users can climb up the levels as they play more.
The 3G GamePlay gaming platform will consist of a number of games to give the mobile users the variety of experience that they require.

3G Participation TV:
Participation TV is a growing trend in the media industry with variations from SMS voting to Caller views/queries being the most common participation mediums. The biggest success in this direction is the ‘Idol’ franchise. The convergence of telecom and media is gaining popularity all over the globe.
Our product pushes this convergence a step further – video. Callers could participate more intimately instead of being another ‘voice’ on the program. It’s a chance for the caller to appear on TV and make an impression!
It opens up new avenues for media companies to develop high rating programs–from competitions to talk shows to commentaries to breaking news. Inherently this increases subscriber participation through the mobile media to interact in these programs, since it seamlessly integrates with any broadcasting studio equipment.
Our solution will be an all-in-one, plug and play solution for 3G-based video call broadcasting, fully interoperating with any 3G handset, it allows 3G users to appear on their favorite TV show by video calling a fixed service number, without the need of any prior software download. For 2.5G and 2.75G users, participation can be done on offline mode by sending Multimedia Message to the system.
The proposed architecture is based on the assumption that Planet41’s VSPD is deployed with the operator and P41’s Media Integration Console is deployed with the media stations. The two platforms will communicate between each other using defined protocols on the TCP/IP network. Where ever possible, standard protocols are used to make the system communication more robust and standard compliant.

LIVE Video Calls to TV:
The 3G caller makes a video call to the media stations video portal number. The Video portal will answer the call and take the user through the portal video menus. If the user selects the participation TV option, the video call will be routed to the MIC sitting at the media station. As explained in a previous section the circuit switched video call will be converted to IP steams and will be transported via TCP/UDP/IP. At the MIC, an important process which includes 3 main functions are performed on the received video stream from the user.

Video Roaming:
When a 3G roamer enters the country, s/he usually receives a series of text messages welcoming them and presenting them with exchange rates and embassy contacts etc. Due to limitations of the medium, there is no warmth behind these greetings. With Welcome Video Roamer it is possible to present him/her with a colorful and picturesque video clip which creates a sense of warmth and a feel of home and latches them to a single operator as their preferred network.
The same applies for a new 3G subscriber where the network can introduce and demo new video services to the subscriber. There by encouraging usage of the service. Additionally, a call back number or a W@P URL can be advertised so that the roamer is able to access more information. This service will get the triggers from the operators’ welcome Video SMS platform. Every time a new 3G roamer is latched on to the network, welcome SMS platform is expected to send a trigger over IP to the welcome video service. This trigger will activate the process of outbound video calling to specific roamer.

Live Entertainment:
The needs of users grow with the technical development and already established text based services will be replaced in future by increasingly sophisticated services. The new Mobile-Streaming solution offers companies the opportunity to provide customers in almost all situations with new contents mobile. This is the first live product in India that’ll run over the mobile network.
Through the new generations of mobile phones, video clips on the phones become more and more popular. We offer mobile users suitably for this a great selection of content. India is big market for 3G video live chats. The suit offers the most beautiful Girls on the mobile phone. The suit is a commune of more than 20 models. The subscribers can participate at the exciting life of the models. The users can view video clips, recorded from the 25 cams.

Studio Mobile Cam Live chat:
Our studio-live cams offer mobile users direct chat contact to attractive, barely dressed women. The chat is multilingual and divided in soft-erotic and permissible fantasies (private 1 on 1 chat with girls directly from their living room. We make it possible.

MoFoChat:
India’s 1st Mobile Chat application to offer the use of pictures on handsets via SMS and WAP. Everyone today has a camera embedded in the mobile so the brand is immediately understood by everyone. MoFoChat is today’s most fast and exciting way to chat on a mobile. Some of the key features are unlimited access to profiles, videos and pictures, users can upload their photos/videos in less than 1 minute. High level quality animation and moderation and our engine make MoFoChat probably the most secure chat in the world. The application supports video profiles via classic MMS but now with a simple 3G call, users can upload their videos as easily as recording a new voicemail.

IVVR:
Planet41 is in partnership with technology company abroad builds interactive Voice and Video Response Services and applications for maximizing partner’s ROI, with full content synchronized voice call completion.

Planet41’s portfolio empowers service providers to meet the needs of their customer’s lifestyle with state-of-art technology that delivers innovative, feature rich services to the end user. A completely modularized architecture built on robust, best-of-breed hardware and software components ensures a high level of reliability and availability across all our products. Our comprehensive portfolio offers the length and depth of Value Added Services required to maximize ARPU and service differentiation which support GSM, GPRS, EDGE, 3G networks, Legacy, CDMA and NGN wire line networks.

Subscription Services

IVR and IVVR subscriptions: Planet41 enable customers to subscribe to their services quickly and easily. Subscribers are charged either a fixed or dynamic price, dependent on your unique needs. Customers can set up a queue of rich media messages that can be sent out at specific dates and times, or send out on-the-fly through voice with the latest news and offers – daily, weekly, monthly: the service is customised exactly to your needs and those of your members. IVR is more effective as this is voice base without any hassle to type, write and similarly IVVR is video based. No requirement of any basic knowledge of any language.

SMS Alerts: Planet41 has developed an SMS based platform that offers its subscribers information, tips and content on various topics and issues of their choice. On the launch of very first day with more than 25 topics of content including News, Stock Market News, Jokes, Star Sign Forecasts, Beauty, Health and many others, Planet41 Subscribers will be able to get concise content of their choice in a simple and unobtrusive manner on a regular basis.

Mobile Marketing and Advertising: In this era of rapid advancement in cutting edge technology, the mobile phone has become an integral part of our daily existence. Stiffing competition in the telecom industry has pushed Telco to continuously invest in technology enhancements in the order to provide a better service to their subscribers at lowest possible tariffs. On the contrary, advertising is seen as a high revenue generating stream that is capable of sustaining high profits as it offers as exclusive interactive experience coupled with convenience, thereby making the mobile medium the most potent choice for advertising.
We capitalized on this opportunity and developed a total mobile advertising solution, which addresses the needs of all entities involved in mobile advertising (i.e. mobile operator, advertising agencies, advertisers and subscribers).
Our product is a Value Added Advertisement Service (VAAS) which allows advertisers to reach consumers directly on their mobile devices via various innovative mediums (i.e. SMS, MMS, WEB/WAP, IM, Video and Voice) in a non-intrusive manner, while helping to reduce the burden of subscriber tariffs and increase the operator Average Revenue per User.

Voice SMS: Planet41’s Voice SMS service takes short-messaging to new heights. While text-based short messaging sets the standard, Voice SMS raises it by allowing the use of speech instead of typed messages. Simple to implement, quick to launch, and easy to use – Voice SMS from Planet41 will drive operator revenues and bring subscribers yet another excellent service.
Text messaging has been the number one success story of cellular telephony. With astonishing and sustained growth it continues to beat expectations and is still the leading data service on mobile networks. Text messaging has had limited success in markets where the phone keyboard has proven unsuitable for the local language,  where literacy rates are lower or, indeed, where the language is not supported by the handset. Further, while a text message allows a short piece of information to be sent, text does not convey meaning and feeling in the way that a voice can - and texts are often misinterpreted. Voice SMS allows everyone, irrespective of language, alphabet or handset, to send a short message that is personal.

Availability Alert: When there is a grave urgency to call a person and the person being called is not available at the time, it would be a great benefit to the caller to know when the other party is available. Availability module provides notification to the caller, when the called party becomes available after the missed call Alert.

What Song is it
What Song is it, is a unique musical game designed to run at the Mobile Operators or any voice enabled operator for its customers. This game has gained high popularity in Israel and Russia. Each game player will be asked to recognize a song after hearing a small portion of it. The game is designed to support multiple languages – English, Hindi, Tamil and Telegu etc.

Voice Changer
Voice changer is a fun service to make jokes to friends. The application changes the voice in real time, making almost impossible the called party to guess the caller. The application can show or hide the original caller number to further surprise the called party. The voice changer platform changes the voice of the caller in real time to make the called party hear a different voice other than caller. The conversion is done to wide range of different voices without introducing any distortion or delay. The conversions are:

• from male voice to a female voice
• from male voice to child voice
• from female to other female voice, etc.

Back Ground Music (BGM)
Our BGM application allows pre-paid and post-paid subscribers to play music in the background when the call is in progress. Subscribers can select music of their choice or any other pre-recorded sound such as traffic noise for playing in the background during a call to any number. We have applied for a patent for this application.

Mobile Radio
With its expertise in mobile technology and the delivery of music-related Value-Added Services, Planet41 decided to create a new service called Mobile Radio, designed to provide the personalization of an MP3 player to a mass audience via their mobile phones. By combining its core knowledge of “wire-free” call technology and its successful techniques for delivering reliable music-related VAS, Planet41 decided to create a service called Mobile Radio. “India is a country of a billion people” and it well known fact that at least 300 million of them have cell phones. At the same time, many of these people do not have the means to buy an MP3 player, yet they love music and Bollywood spectaculars. Planet41 decided to create a service to satisfy this popular passion at an affordable price, delivering “the personal touch of an iPod but at a low price point and on a single device.”

Content Production and Management Suite
Earlier Content was king but now content is Emperor. The world of mobile media is today highly diversified and appeals to wide user segments as a new and valuable means for consuming content. With the quality of mobile devices and growing availability of bandwidth, there seem to be no limits to the potential for rich media over mobile. Planet41 Content Production and Management Suite provide solutions for services and content providers to automate the process of high quality content creation and delivery covering the entire content delivery- from content owner to subscribers.

Content Delivery Platform
The Planet41 Content Delivery Platform is designed to offer network operators and multimedia content providers a complete media management platform designed to answer all their multimedia content distribution needs.
The Content Delivery Platform uses existing SMS-Centers, Wap interfaces or SMS Messaging Gateways to distribute multimedia contents using the customer preferred method: SMS, Push-Wap, Wap and Web. Efficient contents translators ensure that the most appropriate content format is delivered to the customer according to its media device and capabilities. This is possible thanks to advanced content translation algorithms and to an up-to-date device database.

Send Video to Mobile Suite
This product is good to deliver any video, wall paper or any image from any TV show or website to mobile phone. Any video format is converted to 700+ different mobile video formats on the Fly. Video portals and TV Channels will be able to generate good revenues from existing content and traffic.
Wap Portal: WAP portal is WAP Content Management System written in PHP. This solution package allows you to create and maintain your MOBILE WAP portal easily through a web user interface. No technical knowledge of WML is required to make and keep your mobile website working. Maintaining your WAP portal site is as easy as writing e-mail or filling a web form. WAP portal is based on PHP and its mySQL database driven. WML WAP pages are dynamically generated by the script based on your settings.

Planet41 entered into partnership with Cellebrite a company from Israel to offer a stand-alone product for mobile phone carrier Point-Of-Sale and Repair centers that provide quick and secure transfer of mobile handset content such as: Phonebook, SMS messages, Pictures, Videos , Ringtones, Audio files and more -  from one mobile phone to another, regardless of mobile vendor, model, technology or carrier.  By working with over 80 carriers worldwide, Cellebrite assures the widest phone coverage, with most models supported prior to their market launch.

Cellebrite UME36 Pro – Universal Memory Exchanger: This is a unique product because it transfers any data from any phone of any make and model to phone of any brand and any model in fraction of minute safely.

Planet41 plans to install the unit at 2000 locations selling new phones and retailing mobile contents on pay-as-you-go basis.

UME-36Pro offers mobile operators and retailers:

- New sources of revenue.
- Rapid Return on Investment.
- Enhanced quality of service.
- Increased customer retention and monthly activation.
- An easy way to remove customer hesitation re: upgrading to new phones, applications and services- even from complex multimedia models.
- Elimination of barriers to switching networks.

Main Features and Capabilities

• Based on Windows CE.
• Supports transfer of content across all mobile handset technologies - GSM, CDMA, UMTS, 3G, TDMA, IDEN and more.
• Transfer of phones internal memory and SIM card content
• Transfer of phonebooks, pictures, videos, ring-tones, and SMS.
• Supports multiple language encodings.
• Available connectivity: USB, Serial, IrDA and Bluetooth connections to phones.
• Transfer, backup and restore of mobile phone content
• Supports SymbianTM, Microsoft Mobile™ Palm™ , and Blackberry™ operating systems.
• Integrated SIM/Smart Card reader.
• Integrated PC connection allowing content backup and management.
• Stand-alone device or an integrated PC solution.
• User-friendly and self-explanatory.
• Easily upgraded through software file downloads.

For product inquiry and brochure please contact: umesales@planet41.com

Global LinQ
LinQpay Global Payment Services provides enterprises with a single point of connection for all global payment methods and multi-currency transactions. LinQPay offers the largest number of payment methods and currencies available in the world. With services in every major country within North America, Europe, Asia, Latin America, Africa and the Middle East, LinQPay is positioned to offers complete global solutions.

Mobile LinQ
Our Companies LinQpay Mobile Phone Payment Services provides businesses the ability to accept electronic payments from any mobile phone. Mobile LinQPay, allows businesses that are mobile in nature the ability to accept credit cards and signature-based debit cards as payment using a cell phone as the Point-of-Sale (POS) terminal.

Risk Management
LinQpay Risk Management is the most accurate and effective solution available to protect against the threat of fraud attacks, increase revenue, and improve the profitability of card-not-present sales channels.

Disbursement
LinQpay solutions give you the ability to pay international vendors and suppliers in their own currency, and for customers abroad to pay you in their local currency using their preferred payment option. For merchants who purchase goods or services from suppliers in multiple countries, LinQpay offers a cash disbursement service. Rather than routing incoming funds to Merchant who subsequently settles their accounts with suppliers, LinQpay can disburse funds directly to the Merchant's suppliers, regardless of their location and in according to the Merchant's specifications. The Cash Disbursement solution offers ample flexibility for Merchant specific requirements.

Dynamic currency conversion/multi currency service
LinQpay’s Multi-Currency Service allows online sellers to offer local currency pricing to their customers while eliminating currency conversion risk for both themselves and their customers. For merchants who process transactions outside of their “home” market or currency, LinQpay offers full dynamic currency conversion, multi-currency services and settlement. LinQpay processes transactions in local markets and offers over 200 local currencies. Settlement can be through a single or multiple currencies for our merchants.

For product inquiries and demos please contact: linqpay@planet41.com